There’s a chance that the Good Vibes Music Group will release its own music at some point, but for the time being, the fledgling company is focused on music publishing, and especially discovering new talent. Hence the name of its first series of talent scouting sessions, the Discovery Song Camps, going on this spring in Los Angeles, Atlanta, Nashville and London, England.

Good Vibes is the brainchild of Canadian music whiz Jason Murray (of Black Box Music) and veteran, Grammy-winning writer/producer/musician Kenneth “Babyface” Edmonds. And while both principals have plenty of other irons in the music-business fire, talking to Murray creates the distinct impression that Good Vibes is a kind of mutual admiration society.

“I would say that Kenny is closer to a Canadian than anyone I’ve met out here,” says Murray from Los Angeles. “He’s navigated a four-decade career and managed not to burn bridges, and to be honest and kind, and to mentor people. That’s a huge part of what I get to learn, every day that I spend with him.”

International connections aside, Good Vibes is very much a Canadian company, based in Ontario, with international representation through SOCAN. And while applicants for the first Discovery Camp came from far and wide, three of the eight participants in the L.A. camp were from Toronto. “I’m definitely not abandoning where I come from,” stresses Murray. “We’re trying to create a pipeline for Canadian writers and producers.”

Murray is pumped up when we reach him in the studio during the final hours of the first four-day Discovery camp. “It’s been pretty amazing,” he enthuses. “I’ve done the SOCAN-sponsored Merge song camps for the past three years, so I learned a lot about how to do it properly, how to get the right energy.

“We had 1,000-plus applicants just for the L.A. camp. The goal is to bring people who have something very specific, and put them in an environment to test them and see whether they really have what we think they have.

“Our goal was to curate and manage each room around something we felt was commercially viable. We had someone we thought was a great concept person, somebody we thought was great with melody, somebody who was classically trained. For us it’s more about the talent and the competitiveness of what other writers and producers are doing.

“That’s what makes this a little different from other camps I’ve been involved in. The pressure is off.”

“This camp is not really about having hit records come out of the sessions. It wouldn’t be fair to expect that from the writers we picked. It’s more about learning about them, them learning about us. And about us challenging them to really do some heavy lifting as songwriters. If a great song comes out of it, fantastic. We’ve had some great ideas; are any of them going to be hit songs? I don’t know. But it’s a discovery for them, learning about themselves and each other, and that’s the goal. That’s what makes this a little different from other camps I’ve been involved in. The pressure is off.”

The first Discovery Song Camp was a creative hot house, and probably a “pinch me” moment for most of the participants. In addition to Murray and Babyface, guest producers/collaborators included artist/producer James Fauntleroy, and hit-making production duo Monsters & Strangerz.

The only criteria for winning a place at one of the Discovery camps was talent, and that the writer or producer be a free agent, that is unsigned. And when each camp wraps, the work created still belongs to the writers in the rooms.

“We own nothing,” says Murray. “Everybody who wrote on a song takes that piece of the song with them when they leave, whether it was written with Babyface, or Fauntleroy, whatever. Good Vibes has no stake in it. We’re just doing the right thing. Karma is like a boomerang, you throw it out there and it comes back to you when you least expect it.

“If we can find two or three phenomenal writers and/or producers from these camps, we’ll be thrilled. We’ve got Nashville and Atlanta next month, then London after that. Then we’ll assess things, and decide what we’ve got, who will work well with each other in our system. This is just a first date. It would be amazing if we find three or four writers who have a special niche that we can use at the end of it all.”

How do Murray and Edmonds assess a song’s commercial potential when the pop climate might be completely different in a year or two, when the material actually gets released?

“One of Kenny’s biggest songs, a track that went to Bobby Brown, was written six years before Bobby Brown cut it,” explains Murray. “I’ve got a song I wrote 14 months ago that’s going to be a single on a record that’s coming out in five months. From our perspective, the commercial viability is about how you dress up the song, but that’s not the composition. The composition is something that doesn’t have a shelf life. I truly believe that.

“James Fauntleroy was telling us about ‘Mirrors,’ a song he did with Justin Timberlake, that was written more than six years before it came out. I’m sure the production would have changed had it been recorded at another time during that window, but the composition is the foundation.

“At the end of the day, great songs make for a healthy industry, and making good investments in artists and writers is absolutely crucial to our ecosystem. If five years from now, we haven’t signed any of these artists, but they’re in the charts, then they can come back and do the same for somebody else.”


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Some say love lasts for three years. Beyond that, you either make it or break it, apparently. Should this hypothesis be applied to the Kenekt Québec Song Camps, we can conclude that the third edition predicts a very fruitful, long-term relationship.

From April 29 to May 4, 2018, at Rabaska Lodge – a charming resort located on the banks of the majestic Baskatong Lake, in the Laurentians, four hours north of Montréal – seventeen SOCAN songwriters and producers participated in SOCAN A&R Representative Widney Bonfils’ well-planned event. Designed to stimulate their inspiration, interaction, and creativity, the third annual Kenekt Québec aimed to force the music creators out of their comfort zones, while also giving them the space and freedom to create great songs in teams each day.

Based on a theme revealed daily (pictures, countries, sensations, sounds), the 17 creators – who were divided into five new and different teams each day – had to write and produce a song to present during the nightly listening sessions. “We wanted to make sure they all started each session on equal footing,” said Bonfils, “and also avoid them wasting hours agreeing on a subject. The themes helped them focus their creativity, but they also provoked something essential: the exchange of ideas. They had to begin each session by talking about the feelings and sensations that these themes provoked in them. That led them to quickly bond, and allowed them to be more productive – and as happy as can be.”

The 2018 Kenekt Québec camp allowed for highly stimulating experiments, unexpected collaborations, and moments of pure creative bliss that have left permanent memories in the minds of each and every member of the group, as accounts gathered in the wake of the event confirm.

KARIM OUELLET: “I got to the camp in the middle of the writing process for a new album, and I was a little apprehensive. That dissipated immediately, on day one, as I met people and found we were quite on the same page. Those few days of creating music are forever etched in my memory. Nothing but good times!”

ARIANE BRUNET: “One of the most amazing experiences in my career, if not the most amazing. I had no expectations, and I was blown away by everyone’s talent, rigour, and above all else, their openness and heart. By allowing us to blur the lines between styles and genres, and by taking us out of our comfort zones, we discovered ourselves. I discovered new skills and delights in unexpected ways. That’s part of what makes this experience so rewarding.”

JÉRÔME COUTURE: “What Widney, the SOCAN team, and everyone else have given me is immense. You’ve allowed me to re-connect with the naiveté of a young man passionate about music. You’ve allowed me to play music with you. No biases, no limits, no labels. And for that, I thank you. This camp was the most amazing gift in the world, because I was able to create without the pressure to perform and without the infamous record label deadline. I was able to just have a blast ,and participate on several songs. I was finally able to do what I do every day since I turned eight. It was like a dream come true!”

INGRID ST-PIERRE: “From one team to the next, our universes met, and we explored each other’s creative territories and landscapes. We inhabited them and felt comfortable. We all met at the edge of those universes, and built songs shaped like houses. I learned to know myself even more on an artistic level. I also learned that I’m able to go anywhere, and that the only barriers that exist are in me, like my self-confidence, which too often frays. On a human level, I leaned even more.”

PARTICIPANTS

SONGWRITERS
Karim Ouellet
Stephanie Boulay
Rymz
Ariane Brunet
A-SHO
Koraly
Samito
Jerome Couture
Ingrid St-Pierre
Benny Adam
Heartstreets

PRODUCERS
Peter Henry-Phillips
Guillaume Guilbault
Connor Siedel
Neo Maestro
Realmind

MUSIC INDUSTRY
Dare to Care Records
4 de trèfle Productions
Coyote Records
Silence d’or
Éditions labe.. L-A be Inc
31 East inc.
Universal Publishing
Éditions Bloc-Notes
Germaine Management
Costume Records
Sony Music Canada
JBMGMT

NEO MAESTRO: “I wish to thank SOCAN for this amazing experience. Being far away from the rest of the world, and surrounded by such talented people, helped me grow as a person and as an artist. We all came from different scenes and cultures, and that led to songs we will remember our whole life. Part of me is still at Rabaska. Thank you for everything.”

GUILLAUME GUILBAULT: “Besides allowing me to meet people I really wanted to meet, the Kenekt Camp also allowed me to collaborate with artists I would likely not have had a chance to meet in my usual circles. We created an unlikely, yet incredibly rewarding family. I will keep essential lessons from Kenekt on a human and professional level. I can honestly say that the Kenekt camp changed my career path for the better.”

RYMZ: “I love getting leaving big-city-stress behind and working on music from morning till night. I also appreciated the fact that everyone at the camp was a seasoned professional.”

KORALY: “The Kenekt camp was a life-changing experience and I will never forget it. Before the camp, I was stressed by the idea of being with people By the end, I was crying, because we were all going our separate ways. Being surrounded by people who are just as passionate about music as I am, and creating songs together, truly is a gift. I grew, I opened my heart, I tried new musical styles, I found a new family and I found myself anew as an artist. Widney was the genius who gathered us and made us shine like stars. Thank you SOCAN for this unique and marvellous experience.”

SAMITO: “Something beyond music happened at Kenekt Québec Song Camp. And, while I still can’t fully understand what that thing is, I know for sure that a paradigm was broken and that’s f***in’ exciting! Thank you SOCAN, thank you Widney! You rock!!!”

CONNOR SEIDEL: “Kenekt was an amazing opportunity to let go of all inhibitions and create things I normally wouldn’t. I found myself jelling with artists and other writers completely out of my musical comfort zone, and really loving what we were writing. There was a deep emotional connection between all of us, and it translated into the music we wrote. Not only creatively rewarding, it was a great chance to create music that’s being released and pushed out to the world. I feel like I levelled up by surrounding myself with such amazing talent at Kenekt.”

As for Stéphanie Boulay – who even rapped in English on one of the songs created during that week – she even wrote a song as soon as she got home, and dedicated it to, and shared with, her camp colleagues and new friends. Once more, this was clearly a formidable creative and human experience.

“We were strangers when we arrived there, but we left as friends,” said Widney Bonfils, for whom it was the first Kenekt Camp experience as its organizer. “It was magnificent to see 17 people from various cultural and ethnic backgrounds work together, find common interests, and realize that our music is multi-ethnic, multi-cultural, and multi-genre. But above all, to realize that pearls are born out of our differences. Personally, I was touched by the open-mindedness and risk-taking of our participants. They stepped out of their comfort zones, and the result is impressive. Not only have we surpassed the expected number of songs produced – 27 instead of 20 – but we had the privilege of witnessing unexpected, yet very musically convincing collaborations. Everyone retained their own identity, and you can hear that on every one of the songs.”

Stay tuned in the coming months, as some of the songs created at the Kenekt Québec Camp could very well make their way to your ears!

See the Kenekt Québec 2018 photo album here.


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Rouyn-Noranda rapper and founder of the Disques 7ième Ciel imprint Steve Jolin has proven that you can become established in the rap world, even outside of major urban centres. After all, Jolin oversees the destiny of such big names in Québec rap as Koriass, Alaclair Ensemble, Brown and Fouki. Still, is till comes as a surprise to see a promising new Anglophone rapper emerge from Abitibi-Témiscamingue. For a few months now, the Rouyn-Noranda-born, Montréal-based 19-year-old Zach Zoya is increasingly the name they mention mentioned when people talk about the next big Québec thing.

Signed to 7ième Ciel, Zoya has been slowly and patiently releasing singles that garner more than enthusiastic reactions from the rap fans. His first, “Superficial,” has been streamed more than 230,000 times on Spotify, and his second, “Who Dat,” reached more than 100,000 streams in a month. Zoya has opened shows for Loud, Bigflo & Oli, and Alaclair Ensemble, and High Klassified featured his vocals on “1919,” the first single from his latest EP, launched a few weeks ago on the American label Fool’s Gold Records. Zoya is turning a lot of heads.

“I always try to slip in a few references to my hometown in my songs,” says Zoya, when asked about the influence of his native, rural area on his urban output. “They’re well hidden sometimes, but very present. I have to say, being one of the only Anglo rappers from Abitibi has allowed me to develop a unique style.” Said style sees him alternate between his distinctive rap flow and singing, and he creatively impressive, writing lots of super-catchy hooks, all of which has earned him high marks from Noisey, Exclaim and Complex.

Zoya makes no bones about his strong ambition. “I’ve always said that my goal with music is to reach the largest possible audience,” he says. “That means I’ve always set my goals on making it in Québec, but internationally as well. I want my music to be heard everywhere.”

We’ll have the chance to catch Zoya on countless summer stages this year, like the Festival d’Été de Québec, the Montréal Jazz Fest and FRIMAT, and more singles will surely be released, undoubtedly adding to the glowing reviews he’s already received.


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