In this SOCAN Academy video, Max Espinosa, Director of Business Affairs & Client Relations at SALXCO (home to artists like The Weeknd, Nav, Doja Cat) explains why connecting with your Performing Rights Organization (PRO) early on can shape your music career. From navigating new markets like L.A. to building a creative support system, Max shares advice on how PROs help artists get seen, supported, and paid.
Click the image to access the SOCAN Academy YouTube video with Max Espinosa