Loud is back in the spotlight with Douze sur douze, a deeply personal, honest, and bold album. Following a standout performance at the Olympia in Paris in February of 2024, he took a full year to build this fourth album, alongside longtime collaborators Ajust and Ruffsound. The project also features Ariane Moffatt, Connaisseur Ticaso, and Statzz, as well as a team of top-tier music-makers, such as Billboard, Realmind, Da-P, Yonatan Ayal, Pierre-Luc Rioux (Chiiild), and Soké (Banx & Ranx).
In this video, he invites us behind the scenes to peek at his creative process – his doubts, his drive, his bursts of inspiration, and his desire to push further, both in introspection and in making his work more accessible. It’s an inside look at the making of an album where vulnerability, ambition, and artistic control all converge.
Select the image to access the SOCAN interview video with Loud