A page in SOCAN’s history has been turned with today’s launch of our new public website, with bolder visuals, easier navigation, and a more intuitive, informative, and user-friendly experience.
The number-one goal of the redesign was to give SOCAN members, licensed businesses, and partners an easy way to join and/or learn about our organization. We developed a comprehensive user experience research strategy by talking to existing and future users.
“We wanted a website that was easier to use – a place where visitors can find the information they’re looking for quickly and easily. The needs of music creators, publishers, music users, and our partners are varied, and now they can navigate quickly to the tools, resources, and benefits that are most important to them,” says project lead and Communications & Marketing Manager Nicole Van Severen.
The website is more accessible than ever, with a fresh new look, an improved layout, more prominent calls-to-action to give users better access to useful information about SOCAN, what we do, and who we work with.
“We used important member feedback to significantly simplify the information architecture and enhance the overall look and feel. We’re now able to present a cleaner, easier-to-use website format that reflects our variety of rights-management offerings,” explains Saba Seyedi, Associate Product Manager, Member Digital Products, who spearheaded the user-research portion of the project.
Streamlined navigation and compelling pages are just a couple of ways that the new site gives users better access to useful information about SOCAN. The site also offers a dynamic company FAQ and integrated content from Words & Music magazine as well as greater member visuals across the website.
The new SOCAN.com is mobile-friendly – completely optimized for all devices and mobile platforms.
The completion of the project was the result of diligent and exhaustive user-experience research, planning, and work across nearly every department. Using an agile approach to short- and long-range planning, the site will receive updates and additions, to meet the changing needs of our members, music users, and other stakeholders, as well as our own ever-changing business.
Visit the new www.socan.com to start exploring!