SOCAN’s video series, The Pros, finds leaders in their musical fields sharing some of the high-level information they’ve learned while creating a significant work in their careers.

grandson (a.k.a. Jordan Benjamin) won the 2019 SOCAN Songwriting Prize for co-writing (and performing) “Blood//Water.” The song, whose hard rock and social comment is typical of grandson’s approach, was also certified Gold in the U.K., and Platinum in the U.S. and Canada. His single “Apologize” reached the Top Five on the Billboard Canadian Rock Chart , while “Dirty” was Top 10, and also reached No. 11 on the Billboard U.S. Alternative Chart. His current album, Death of an Optimist, was nominated for a 2022 JUNO Award. He’s worked with his early heroes Mike Shinoda of Linkin Park and Tom Morello of Rage Against the Machine; performed on Late Night with Seth Myers; co-wrote and recorded a duet with Jessie Reyez, “Rain,” that was featured in Suicide Squad 2; opened arena shows for Avril Lavigne and toured with Smashing Pumpkins.

Here, grandson explains how to best use social media, and the differences between TikTok, Instagram, and Twitter.