How long have you worked at SOCAN?
It has already been a year, at the end of July.

As an Licensing Agent, what sort of licensees do you work with?
I am currently in training to work with NLMP’s (Notification of Live Music performances) for concert promoters as well as venues owners (Tariffs 4A1, 8 and 3A).

What’s your favorite part of the job?
Although I feel it’s very rewarding to help represent the musical, cultural community and their rights ( in some small way), being part of a team of people that have heart, integrity and values brings me new appreciation for what I do here. Being within that kind of a team is my favorite part.

What were some of your previous positions outside of SOCAN?
I played many roles in my professional life before I came to SOCAN. I’ve been in sales, management, human resources, work force educational trainer and, wait for it……even a hairstylist! I’ve worked on various creative and artistic projects such as fashion shows, music videos and promotional photo shoots.

Which previous job(s) did you like the most?
I liked each and every one of these positions. All these experiences have helped me develop certain skills that benefitted me on many different levels. I enjoyed being an educational trainer since I got to learn through my students. People are each very different and it’s great to experience that kind of dynamic interaction.

What kind of music are you listening to right now?
I am discovering City and Colour at this moment. I’m shy to admit that I’ve had a musical crush for Lisa LeBlanc since last fall. She tells it like it is, with her real-life-story songs.

What other hobbies do you have outside of work?
I love to cook. It’s a good way to disconnect from everyday life. I also enjoy wandering the city. Montreal is known for its best-kept-secret shops, restaurants, and vintage boutiques.

Last book read?
Think Like a Man/ Act Like a Woman… for us single gals!

Last film seen?
We are the Millers, a surprisingly funny flick!

Favourite song(s)?
“The Chokin’ Kind” – Joss Stone
“I’ve Been Loving You Too Long” – Performed by Otis Redding, written by him and Jerry Butler.
“Kiss and Say Goodbye” – The Manhattans
“When Doves Cry” – Prince
“How to Save a Life” – The Fray
“Vol d’un ange” – Performed Céline Dion, written by Jacques Veneruso and Patrick Hampartzoumian

Most admired historical figure?
I would say, not so much a historical figure but a comedian that changed the way comedy was perceived. Richard Pryor was ahead of his time in his craft and added a new dimension to what can be funny and raw.

The trait I prefer in myself?
Sociable

What I dislike the most in myself?
Sociable J

Quote?
Life happens for you rather than to you.” – The Reverend T.D. Jakes


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SOCAN licensee 8tracks.com is an internet radio and social networking website which revolves around the concept of streaming, user-curated playlists consisting of at least eight tracks. Users create free accounts and can either browse the site to listen to other user-created playlists, or create their own. 8tracks was recognized on Time magazine’s 50 Best Websites list in 2011, and has also received positive press in Wired magazine, CNET (“The top 7 reasons why you should listen to 8tracks.com”), and Business Insider (“A Free, Legal Music Service We Love”).

8tracks users can’t see the contents of somebody’s playlist, and therefore don’t know what they’re getting until they play it. They can’t preview the playlist at any point while it’s playing. They also can’t rewind and play tracks they’ve already listened to. It’s like an unlabeled tape in a player that can only play, stop and fast-forward. The spirit of these rules is to ensure that the playback is promotional of a music sale, but not a substitute for a music sale.

The company was founded in 2006 by David Porter, a veteran of online radio service Live365, and launched on 8/8/08 (August 8, 2008) by a small team working nights and weekends in New York, California, and France. It reached the ability to pay its employees and hire them full-time in 2011 and profitability in 2012. Since then, it’s grown from a million listeners to 8 million, and 20 percent of its audience comes from Canada.

Porter was initially inspired by the “Hot List” button on the original Napster 1.0 back in the late ‘90s that allowed a user to see all of the MP3s on another user’s hard drive. “It was the first online social music discovery tool,” says Porter. “I was, like, ‘This is awesome.’” And, as a fan of electronic DJ culture, Porter recognized that the curator of the music mix or playlist was often as much of a draw, if not more, than the music-makers themselves. “I thought maybe we could apply this DJ paradigm to experiencing music online,” he says. “The users act as broadcasters and can create programming. It may be the only way to create a model where anyone can upload anything and still be covered under the copyright law.”

How does that work? In the U.S., 8tracks takes advantage of a provision in the Digital Millennium Copyright Act, which gives it a compulsory license as long as it’s a “non-interactive Webcaster” with a “small Webcaster” license. 8tracks can stream any music, as long as it pays a royalty, and as long as it behaves like an online radio station. To operate In Canada, 8tracks is licensed by SOCAN under Tariff 22F for audio websites, and pays a small percentage of its gross revenue, which is then divided amongst the songwriters and music publishers of all the songs streamed on the playlists. 8tracks logs every single performance across every platform, and submits these logs to all of the applicable performance rights organizations.

8tracks has four primary sources of revenue: Visual advertising, audio advertising (still to come), subscription to a premium version of the service, and commerce via a “buy” button that links to the song on iTunes, with 8tracks getting a percentage of the sale. The company’s ultimate objective is to be a serious competitor to Pandora, though 8tracks operates on $1.5 million raised to date, and Pandora is currently funded at about $300 million. It sounds overly ambitious, but if you search Twitter using the words “8tracks” and “Pandora” together, the tweets are overwhelmingly in favour of 8tracks by comparison. The company is now exploring marketing initiatives to make more people aware of it, and improving the accessibility of their programming.

“And we’re stepping up our game in Canada,” says Porter, “hoping to get involved with North by Northeast in 2014. We’re thinking of hiring a general manager there, and getting a bit of a footprint in the country.”


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When Terry McBride first began practising yoga in the early 2000s, he was less than impressed with the facilities. The Vancouver-based co-founder and CEO of Nettwerk Music Group — which represents Sarah McLachlan, Avril Lavigne and Barenaked Ladies, among others – found himself bending and stretching in various facilities, none of which had showers, towel service, changing rooms, or much social interaction.

So in 2004, with Lara Kozan, he launched a yoga-focused wellness centre called YYoga (“why yoga”) in Vancouver. “I loved the yoga itself, but I didn’t love the experience going in and coming out,” says McBride. “So I thought, if I passionately love this – which I do, music and yoga – I need to go and build my own studio. Then it resonated with so many people that it was, okay, let’s build a couple more.”

Now, nine years later, it’s a chain of nine centres in British Columbia, with a new one opening in Toronto on Oct. 28, 2013 – the first east of the Rockies – with plans to open more spaces in Toronto before expanding further into Calgary.

With McBride bringing his formidable marketing skills to bear on the ancient art, his YYoga studios incorporate not only the towels, showers and changing rooms he was missing, but also tea lounges with wi-fi, infrared saunas, and a wide variety of yoga classes customized for each location. The company even offers “valet yoga,” where teachers will come to practitioners’ homes, hotel rooms, or workplaces for a class.

And, of course, YYoga also incorporates music. As a veteran music industry mogul, McBride ensures that all of the music played during YYoga classes, and in its lounges, is licensed through SOCAN. “We have classes that are specifically music-driven,” says McBride, “where the teacher takes time to create a playlist that fits the class. Music is thousands of years old and deals with emotion; yoga is thousands of years old and deals with emotions. I’m passionate about them both.”


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