Cameron Kennedy recently joined SOCAN as Director, Creative, a new role that focuses on driving member recruitment, retention, and repatriation for our reproduction and performing rights businesses. The position will help ensure that we continue to put the needs of our members and clients first.

“As the Creative team is constantly evolving with the changing needs of our members and clients, recruitment, retention, and repatriation are invaluable to ensure that our repertoire stays competitive,” says Vanessa Thomas, Vice President, Member & Industry Relations. “Cameron Kennedy comes to SOCAN at an exciting time, and I look forward to working with him.”

Kennedy is responsible for strengthening SOCAN’s repertoire by developing and implementing creative strategies to ensure our organization continues to be informed, and ahead, of various performing rights members and reproduction rights clients. He’ll work closely with the creative programing team to develop and execute membership events and partnerships. Kennedy will also lead and mentor the Creative team in Toronto, Montréal, Vancouver, and Los Angeles, as we work to develop new relationships, nurture existing ones, and provide information on our core member benefits to both emerging and established music creators.

An experienced and talented industry professional with more than 10 years of expertise in the music and entertainment world, Kennedy was most recently a partner of one twenty eight, a Toronto-based talent booking, cause marketing, and corporate social responsibility agency, developing and implementing strategies with such organizations such as the JUNO Awards, TikTok, and Kids Help Phone.