Rap sensation Loud won the Urban Music Award, as well as the Breakthrough Award – which he shared with Hubert Lenoir – during the 2018 SOCAN Montréal Awards on Oct. 2, 2018, at La Tohu. Loud also won the 2018 SOCAN Songwriting Prize last summer, with “56k.” He graced the audience with this iconic song, which became a huge hit, both in Québec and in France, and then segued into another one of his hits, “Toutes les femmes savent danser,” the first rap song to ever climb to the top of the Francophone BDS chart. It was a very special moment that we had to share with you.