SOCAN presented a “Cooking Beats” panel with beat-maker/producer Bijan Amir at the SOCAN-sponsored 2018 edition of IMSTA FESTA, a free, one-day music tech conference held in the Rogers Communications building at Ryerson University on Saturday, Oct. 13, 2018.

Amir is a 21-year-old, Toronto-based, up-and-coming producer, who blends melodies of all genres with a progressive approach. His variable skill set has enabled him to work with both emerging artists like Sean Leon and Rory Fresco, and seasoned veterans like PARTYNEXTDOOR and Belly. Bijan’s inspiration for producing came from the influence of Lil Wayne, Boi-1da, Wondagurl, and T-Minus, leading him to create, and to pursue his craft.

Young beat-makers, producers, artists and managers jam-packed the room for the panel, moderated by SOCAN A&R Representative Aidan D’Aoust. Amir explained and demonstrated some of the technical secrets of his trade, breaking down the construction of the beats he created.

The fast-rising producer also preached the importance of patience. He met his most high-profile collaborator, Metro Boomin, in 2014 at a Battle of the Beatmakers in Toronto (where Bijan was a contestant, and Metro a judge). He introduced himself and then maintained a relationship via e-mail. After a couple of years, he sent Metro a beat pack and that eventually led to Bijan’s biggest placement, “Ric Flair Drip.”

Bijan also talked about the importance of time management as an aspiring producer – he mentioned going to university, and having to work his butt off both in the classroom and at home in the studio. And he chatted about his approach to production, which is that everything he makes is unique to his own sound. He doesn’t produce instrumentals that sound like other people’s beats, and in fact, dislikes when he’s in the studio and artists ask him for tracks “that Young Thug would rap over” or “like something DJ Mustard would make.”

There were also various other panels, booths, demonstrations, and master classes available to all attendees at IMSTA FESTA 2018.

Written with files from Aidan D’Aoust