Performing at a festival requires a certain amount of adaptability, if you want to do well. First of all, there’s a good chance that the audience gathered for the occasion will be more diverse than the ones during your usual concerts, where the fans know your repertoire by heart. The duration of festival performances is also often much shorter, and the media presence is concentrated. Hence the importance of preparing well to maximize your impact. Isabelle Ouimet, executive producer of M for MTL and the Santa Teresa Festival, shares her advice with us.