and La musique francophone de l’Ouest canadien have published a practical guide for developing and booking shows in the provinces and territories of Western Canada. The guide offers anecdotes, experiences, tips, contacts, and resources to help people in the cultural sector navigate this vast territory.

Subjects covered to help readers market a show or tour include:

  • A portrait of Western Canada
  • Media coverage and promoting your shows in Western Canada
  • Planning and administration
  • The market for Francophone shows
  • The Anglophone market
  • A Checklist for how to prepare a tour of Western Canada

You can download the guide (in French only) here.