Rumour has it that a synth for sale on Kijiji is the genesis of Le Couleur. Singer Laurence Giroux-Do confirms: “We were at the guy’s place who was selling it, and all three of us flipped out on the sounds coming from the instrument. We decided to draw at random to find out who would get to keep it. Steeven (Chouinard, drums) and I are a couple, so we figured we had the best chances, but as it turned out, we lost. We exchanged phone numbers with Patrick (Gosselin, guitars and keyboards) and ended up going for drinks… And that’s how Le Couleur came to be.”
“It’s more natural for us to play in Berlin than in Chicoutimi.” – Laurence Giroux-Do of Le Couleur
It was during a brief stint as the keyboard player for the band Plaza Musique that Giroux-Do – classically trained on the piano at renowned music school Vincent-d’Indy – had her first taste of pop music. “In the beginning, I was thinking ‘If this is what making pop music is all about, it’s definitely not for me,’” she says. “But the more we rehearsed, the more I played and got acquainted with the genre, I started liking it, to the point where I wanted to start my own project. For different reasons, I ended up leaving Plaza, and that’s when I saw the ad for that synth on the internet.”
Last February, Le Couleur launched their first, slightly kitschy yet suavely titled EP, Dolce Désir. One of its songs, “Club Italien,” was inspired by the cafés in Little Italy where men spend their days talking, sipping espressos and watching soccer on TV. “I’d love to know what these guys are talking about,” says Giroux-Do. Out of the five songs on the EP, only “Club Italien” and “Autovariation #64” are new material. The other tracks were either re-visited, inspired by their re-mixes, or by their live show’s evolution. The contrast between the slick and ethereal album versions and the very Disco-tinged live versions is indeed quite marked.
“We’re completely smitten by the live approach of Norwegian producer Todd Terje,” says Giroux-Do. “His live sets are completely insane! Steeven studied drums and pop music at UQAM. On stage, he plays really loud and it propels our songs. The tempo gradually accelerates and although we navigate through various atmospheres, one thing remains constant: driving bass. It’s a recipe that works well for us and it’s that type of show we’re going to deliver during the FrancoFolies on June 18.”
Le Couleur’s electro-disco-pop fare is easily exportable anywhere in the world, and it’s the Lisbon Lux imprint that had the wherewithal to bet on its success. Giroux-Do’s airy voice recalls those of Charlotte Gainsbourg and Mylène Farmer, while the trio’s sound adds the French Touch to Scandinavian Nu Disco or the sexy pop of Montréal’s Chromeo. The band just returned from a few dates in France. The label is working several key markets – such as Francophone areas of Europe, in addition to Germany and Austria, major American urban areas and even parts of Asia – and it’s starting to pay off. “We’re doing great in Europe, and most of our influences are from there,” says Giroux-Do. “It’s more natural for us to play in Berlin than in Chicoutimi. The way things happened for Peter Peter is an inspiration for us; we’d love to follow in his footsteps and go to France for three or four months in order to build a solid base from which to move forward.”
This type of outside-the-box thinking is also noticeable in the way Le Couleur release their music. They prefer releasing EPs, a logical move in a market where album sales are declining new music is constantly pouring forth. The band also does re-mixes for others, and doesn’t shy away from vinyl. This D.I.Y. and polymorphic approach is perfectly adapted to the current multi-format environment, and certainly not a hindrance for the band. “It allows us to go with the flow and follow our whims,” says Groux-Do. “Our label doesn’t try to make us fit in any kind of industry-related mold. We do music, and that’s it.”
“Fille ou garçon, on se pose la question / Une robe ou un pantalon” (“Girl or boy, we wonder / Dress or pants”), sings Laurence in “Télé-Jeans.” This playful transgression also refers to gender issues. “In French, words have genders,” says Giroux-Do. “I felt like playing around with it, to see how one could play with that rule and sidestep it – hence the name of our band. Plus, on a lighter note, I think it’s really sexy when Anglos say ‘Le couleur’!”