Andréanne A. Malette’s hit “Ici et ailleurs” will receive a Popular Music Award at the 30th SOCAN Awards Gala, scheduled at Montréal’s La Tohu on Sept. 22, 2019. This earworm is much more than a catchy melody; it’s also a song conceived by its creator to do good. It talks about self-confidence, the importance of being true to who we are, and to not be afraid to take one’s rightful place. We met with Malette on the roof of our Montréal office, where she told us about the spark that led to the creation of the song; of the video concept that features women with remarkable stories; and how difficult it can be to gauge a song’s potential for success before releasing it into the universe.
Photo by Marie-Michèle Bouchard