DJ Shub doesn’t just make Powwow Step, he helped create the genre.

We ask the “Godfather of Powwow Step,” as he’s sometimes known, if it ever sinks in that he had a hand in cooking up a style that’s a monumental mix of powwow songs, drumbeats, electronic music, and dubstep. “It hits home whenever someone brings that up in an interview, or if I’m introduced that way before a show,” says Shub, born Dan General.

“It makes me realize (what I’m doing is) a responsibility, musically and culturally,” he adds. “I love Indigenous music! It carries itself through the culture, and it gives us the opportunity to shine and say, ‘Hey, look how beautiful our culture is!’ And what’s really exciting to see is that it’s getting more popular, and that there are all these sub-genres [of this style].”

Not only did the sound that Shub pioneered when he was with A Tribe Called Red (now re-named The Halluci Nation) fill dancefloors all around the world, their second album  Nation II Nation won a JUNO Award for Breakthrough Group of the Year – making Tribe the first Indigenous artist to win in a non-Indigenous category.

This year, Shub, a Mohawk from Six Nations of the Grand River in Ontario, has been nominated for Contemporary Indigenous Artist of the Year for his 19-track album, War Club. “A war club is a weapon used by our people during war times,” he explains. “My music is my war club. It’s my voice, and it makes you dance. And the MCs in the film, they’re writers, and their pens are their war clubs.”

The film (actually a TV show) to which Shub refers is also called War Club, and it’s a beautiful 40-minute “cinematic adventure” that was shot at Longwoods Road Conservation Area near London, Ontario. It’s currently streaming on CBC Gem, and features Snotty Nose Rez Kids, Fawn Wood, Phoenix Pagliaacci, and Boogat, as well as six Indigenous dancers in regalia.

Shub says the album and film, which is “a celebration of song and dance, with a message of power and protest,” provide “a doorway to learning about our culture, and for me to find out more about my culture. I grew up off-reserve, so the culture was there, but I’d never thought about mixing it with music. But now that I have, it feels like I was supposed to do this.”

Shub is in great spirits the day we speak. He’s chatty, jokes, and his excitement to take War Club on the road is infectious. You’d never know he was in a dark place a few years back, if he wasn’t so forthright about his former drug and alcohol abuse. He’s a survivor, he’s keenly aware of that, and credits his recovery to the people around him. “It was my family that got together, saw me at my worst, stepped up and made sure I got help – and got it fast,” says Shub. “I thank the Creator for them every day. Honestly, I wouldn’t be here if not for them.”

It goes without saying that watching fans lose their minds at his shows makes it all worthwhile for Shub. But, we ask, have there been moments when he realizes the cultural impact he’s making? “I got a message from an aunty who said, ‘I want to thank you for making this album. My niece and I were drifting apart, and I gave her your album for her birthday and we’re talking again.’

“I was in tears,” says Shub. “That’s the magic that people don’t see. It really hit home.”

(Originally posted in April 2022)