When you’re a solo artist or a relatively unknown group, the prospect of being programmed in a festival is a not-to-be-missed opportunity. You need to attract the attention of the people in charge of the music programming for these festivals, which isn’t always easy, because these influential people are being heavily solicited, and very often. Isabelle Ouimet, Executive Producer of M for MTL and the Santa Teresa Festival, explains the best way to go about approaching them.